TEN CRICKET is a 24-hour sports channel dedicated to cricket. The channel is part of Taj Television India, owned by Zee Entertainment Enterprises which is part of the Essel Group. TEN Cricket was launched on August 10, 2010. TEN Cricket is one of the three channels broadcast by the network, the others being TEN Sports and TEN Action+. The channel has live broadcast rights of all international cricket held in Pakistan, South Africa, Sri Lanka, West Indies and Zimbabwe.